L.O.C.K. is committed to empowering makeup lovers to unleash their truest selves through makeup, celebrating the beauty of every eye, lip, and face.

We believe the right makeup can transform even the simplest look into the most authentic one as your signature.

Just like a uniform, your signature makeup look should not only express your personal style but also be low-maintenance and simple enough for your everyday activities.

We strive to develop accessible products with all-day wear, high-performance formulas, and trendsetting shades with the mindset of what a professional makeup artist needs to create flawless looks.

With our beauty experts, L.O.C.K. PRO, we share a wide selection of makeup tips, on-trend techniques, and easy-to-follow tutorials so even beginners can create beautiful looks just like a PRO!

Express Your Authentic Self Through Makeup

At L.O.C.K., we celebrate uniqueness and empower makeup lovers to express their true selves. Our mission is to enhance natural beauty and inspire confidence through makeup.

Accessible, High-Performance Products

Our products, developed in New York and produced in Korea, combine high performance with all-day wear. We ensure everyone can create flawless looks with ease.

Inclusive Makeup and Expert Tips

L.O.C.K. offers a diverse range of products for everyone who loves makeup. We provide expert tips and easy-to-follow tutorials, helping even beginners achieve professional results.

Vegan & PETA-Certified Cruelty-Free

L.O.C.K. is proudly vegan, PETA-certified cruelty-free, and free of harsh ingredients. We never test on animals or use animal-derived ingredients.