Our Story
L.O.C.K - Long-lasting, Original Color Keeper
Inspired by the fun and fearless nature in everyone, L.O.C.K believes in the dynamic fundamentals of self-expression through beauty and confidence. We are committed to inspiring and empowering makeup lovers to express their truest selves, beginning with their makeup.Â
L.O.C.KÂ Â strives to develop accessible products with high-quality, pigment-packed formulas and trendsetting shades with the mindset of what a professional makeup artist needs to create flawless looks. With our beauty experts, L.O.C.K PRO , we share a wide selection of makeup tips and on-trend techniques along with easy-to-follow tutorials so even beginners can create beautiful looks just like a PRO! L.O.C.K. is proudly clean with no harsh ingredients, plant-based, cruelty-free, and PETA-certified.
